Better Leads with Better Consumer Data

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The accuracy of data is considered to be the most crucial aspect of successful lead generation campaigns. The key step is to build as complete of a profile as possible for each individual, and then use all the gained information to serve customized marketing messages.  Do you agree that the most successful marketing campaigns are generated from obtaining in depth profiles for each individual verses mostly relying on the source of the traffic?  If so, would you be willing to invest more money in obtaining those leads? Learn more