Ad blocking: 'the slow death of niches' on the web

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Many people find ads to be irritating and therefore there has been a surge in the popularity of using ad-blocking software.  However, ads are major source of income for many publishers and the result of ad-blocking will be the decline/closing of many blogs and websites. Without the ability to make money, sites will no longer be able to afford to dedicate the time or resources to to keep producing quality content. How do you feel about online ads and do you use an ad-blocking software?
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