The What If Team

We are a group of seasoned Internet professionals who enjoy the discipline of creating, analyzing, and innovating web-based media.  Our business objective is to identify, nurture and expand client relationships in order to deliver to them consistent and cost-effective results.

The What If team works hard and plays hard too.  With offices in Fort Lee, NJ, and South Florida, our cyberspace reach spans much further than our physical one.  While our main focus is to make all of our sites the best they can possibly be, for the greatest user experience, we make sure to have fun with it.  Each member of our team is here not only because they are hard working and ridiculously talented, but because they love what they do!

The What If Environment

We monitor our web business 24/7, but we also find time to stay healthy and let our hair down (some more often than others).  Although some of the staff enjoy maintaining a year-round sun-tan, we are nevertheless perpetually contemplating ways to further optimize and expand our operations.

Josh Gillon, CEO

Josh Gillon, CEO

Jay Greenwald, Partner

Jay Greenwald, Partner

Kathryn Herskovits, COO

Kathryn Herskovits, COO

Lloyd Gilick, CCO

Lloyd Gilick, CCO

Brian Schwartz, Chief Revenue Officer 

Brian Schwartz, Chief Revenue Officer 

Danny Regenstein, President

Danny Regenstein, President

Andrew Klayman, VP of Business Development 

Andrew Klayman, VP of Business Development 

Holden Collick, Director of Media

Holden Collick, Director of Media

Rachel Miller, Director of Social Media Marketing 

Nina Go Matsuo, Creative Director

Nina Go Matsuo, Creative Director

Gary Smith, Director of Sales

Gary Smith, Director of Sales

Paul Curwin, Software Engineer

Paul Curwin, Software Engineer

Anthony Zaloom, Director, Email / Photo Contest

Anthony Zaloom, Director, Email / Photo Contest