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Home
What we are
What If Network
Overview
Found Money Guide
The American Career Guide
The Astrology Guide
The Class Action Guide
The Free Samples Guide
The Home Money Guide
The Mommy Guide
The Personal Financial Guide
The Pet Guide
Click 2 Win 4 Life
Click 4 Riches
Coupon Insanity
Great American Photo Contest
OMG Sweeps
What they're saying
What a team
What More!
What Gives
What Else?
What's News
Sandor Memorial Foundation
Contact
New York Times Presses Play On Programmatic Video
March 13, 2017
Lloyd Gilick
New York Times Presses Play On Programmatic Video
Lloyd Gilick
March 13, 2017

New York Times Presses Play On Programmatic Video

Lloyd Gilick
March 13, 2017
Video_Goes_Programmatic.jpg

Any brand looking to increase advertising ROI, should look into video programmatic advertising, as it can provide publishers with a more efficient way to buy optimized ads.  The New York Times recently implemented programmatic video primarily to make it easier on their marketers by being an alternative to an insertion order. How do you feel about this new strategy? 

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